Publications - Keybridge LLC

Keybridge Releases Interactive Progress Report for the McDonald’s-Healthier Generation Partnership on a 2020 Commitment

September 28, 2017

Working with the Alliance for a Healthier Generation, McDonald’s pledged to fulfill five commitments aimed at increasing customers’ access to fruits, vegetables, water, 100% juice, and low-fat dairy products and helping families make more informed food choices. McDonald’s pledged to implement these actions in 20 major markets by 2020. This interactive report features results from 13 international markets where Keybridge verified McDonald’s progress toward the 2016 interim implementation goals.

Link: Executive Summary

Link: Complete Interactive Report on 2016 Progress

Link: Detailed Methodology

Keybridge Releases Baseline Report for the 2025 Communities Beverage Calories Initiative

June 28, 2017

In September 2014 the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide and in 8-10 select communities. This report features baseline year estimates of per person beverage calorie consumption for each of the five BCI Communities selected to date. It also shows the changes in calorie consumption after the first partial year of implementation in the first two selected communities in Little Rock and Eastern Los Angeles.

Link: 2025 Beverage Calories Initiative: Communities Initiative Baseline Report & 2015 Update
Link to Detailed Methodology: Communities Initiative Detailed Methodology

Keybridge Releases Report on 2015 Progress on the 2025 Beverage Calories Initiative to Reduce Beverage Calories in the American Diet

November 22, 2016

This report represents the first report on national progress toward the 2025 beverage calorie reduction commitment announced in September 2014 by the American Beverage Association, The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation. The report estimates average per person beverage calorie consumption in 2015 across the U.S. and the percent change from the 2014 Baseline. The report also tracks early efforts by the commitment signatories to increase access to, interest in, and awareness of reduced-calorie beverages.

Link: 2025 Beverage Calories Initiative: Report on 2015 Progress for the National Initiative

Keybridge Releases 2014 Baseline Report for the 2025 Beverage Calories Initiative to Reduce Beverage Calories in the American Diet

March 31, 2016

In September 2014, the American Beverage Association (“ABA”), The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo, and the Alliance for a Healthier Generation announced a commitment to help reduce beverage calorie consumption per person by 20 percent by 2025. Keybridge prepared this baseline report to establish 2014 benchmark and 2025 target levels for beverage calorie consumption per person per day at the national level. For more information about Keybridge, please contact us at info@keybridgedc.com.

Link: 2025 Beverage Calories Initiative: Baseline Report for the National Initiative

Keybridge Releases 2014 Annual Progress Report on McDonald’s-Alliance for a Healthier Generation Partnership on Clinton Global Initiative Commitment to Action

June 25, 2015

Keybridge prepared the first annual report on McDonald’s progress toward fulfilling its Commitment to Action to increase customers’ access to fruits, vegetables, water, and low-fat dairy products and to help families make more informed food choices. For more information about Keybridge, please contact us at info@keybridgedc.com.

Link: Executive Summary, 2014 Progress Report McDonald’s Alliance Partnership on CGI Commitment to Action