
Keybridge Releases Report on 2020 Progress toward the 2025 Beverage Calories Initiative Community Calorie Goal
February 3, 2022
In September 2014, the American Beverage Association, The Coca-Cola Company, Keurig Dr Pepper (formerly Dr Pepper Snapple Group), PepsiCo, and the Alliance for a Healthier Generation announced a commitment to reduce beverage calorie consumption per person by 20 percent by 2025 nationwide and in five communities where the challenge is believed to be greatest. This report shows that calories per person per day have fallen from the baseline year through 2020 in each of the five BCI Communities, though the magnitudes vary significantly. The report also shows that consumers in all five communities have shifted toward lower calorie beverages, reducing the average calories per 8-ounce serving by 10-15.5% across the five communities.
Link: 2025 Beverage Calories Initiative: Report on 2020 Progress toward Community Calorie Goal
Link: Detailed Methodology